Marketing Operations Manager

What would you do

A) Reporting & Analysis:

• Implement tracking of KPIs and marketing spend through the entire customer journey to improve lead quality, increase conversion, and optimize return on investment (ROI)
• Provide analysis to understand the performance of marketing campaigns, assets, and content, identify opportunities and threats, and make recommendations for improvement

B) Revenue Optimization through effective MQLs processes and workflows

• Marketing automation of repetitive manual tasks, reporting, and customer journeys
• Establish processes to increase the effectiveness and efficiency of both demand and lead generation
• Manage the MQLs process including processing leads[PD1]
• Identify and support accelerated movement through the sales cycle of the highest value prospects[PD2] [PD3]

C) MarTech Optimization

• Maximizing the usage and value out of our existing systems/platforms/products and look for future systems
• Ensuring successful and appropriate tech integration across marketing and sales platforms
• MarTech stack management (budget, licenses, evolution, business case, roadmap mapped with maturity of marketing organization) – working with appropriate stakeholders
• Migration and adoption of BU’s onto core MarTech stack

What would we expect from you?

• Master in Business Economics, Marketing, Communication, Business Administration or equivalent
• A minimum of 5 years of experience in a marketing operations role with a focus on revenue optimization and customer journey measurement
• Strong knowledge of marketing automation platforms (i.e. HubSpot) and leading MarTech application, plus CRM systems (i.e. Microsoft Dynamics)
• Experience with data analysis, reporting, and KPI tracking
• Strong project management skills and experience leading cross-functional teams
• Excellent written and verbal communication skills
• A self-starter who can take ownership and drive results in a fast-paced environment
• Solid knowledge of website CMS and marketing analytics tools
• Knowledge of project management best practices and tools
• Proficient in marketing research and statistical analysis
• Highly organized
• Managing processes
• Self-motivated
• Customer-focused
• Able to manage budgets

Who we are

A global company with more than 40 nationalities working together daily all over the world. Enhesa is a fast-growing company with tremendous ambitions to be the world’s most famous brands ‘’go-to partner’’ for all information on environmental, health and safety compliance! As a dynamic and growing consultancy, we are constantly seeking to recruit talented and motivated legal professionals.

Our mission is to:

• Identify EHS requirements for industry
• Provide EHS compliance tools to companies
• Advise companies in developing and implementing corporate EHS strategies

Enhesa’s core clients include Fortune 500 multinational companies. For more information visit www.enhesa.com